Unique Gift Card Applications
Sales Promotion:
Two customers have used the “Bulk Value” feature in CardWorks and
issued 1,000 cards with a value of $10 each. They sent these cards to existing
customers on their mailing lists who have not returned to their store in the
past year. There are no conditions to the $10 card other than the fact that it
must be spent in their store within 30 days of receipt. Their reasoning is was
follows:
- Old customers will likely return to their
store to spend the $10 rather than go to a competitor.
- They will likely spend in excess of the $10
thus providing a return on their investment.
- The cost of the promotion to those who do
not return is simply the cost of the Gift Card stock.
Both CardWorks customers saw a significant increase in sales volume in the
month that the promotion was run.
Service Promotion:
An automotive dealership also used the “Bulk Value” feature within
CardWorks and sent Gift Cards to all of their customers who had not been back
to the dealership for service on their vehicle in the last 12 months. The offer
was that the card would give a $50 discount on any service invoice over $250
in the month of the promotion.
The dealership service revenue increased 22% for the month of the promotion.
Restaurant Promotion:
A restaurant who is a CardWorks user promotes their restaurant in a unique
manner. They will give Gift Cards valued at $10 and valid for 30 days to any
customers celebrating an event. Typical events are wedding anniversaries, birthdays,
Father’s Day, Mother’s Day.
The restaurant has enjoyed a significant increase in customers and revenue particularly
after a nationally recognized event.
Tax Savings:
(N.B. this application may only be viable in Canada, however, please check
your local tax rules).
In Canada tax laws stipulate that businesses may only write off against their
taxes 50% of the cost of a meal when entertaining clients. The employees meal
is not deductible. However if the business purchases a Gift Card from the establishment
and presents it to the customer and allows the customer to pay the tab with the
Gift Card, then the Gift Card is considered a promotional item and is 100% tax
deductible.
The Versitile Plastic Card
Card programs that promote your products and services. They identify your cusomers, recognize customer loyalty, motivate sales and reward return customers.
- business card
- identification card
- corporate rewards card / points card
- customer appreciation / loyalty card
- discount card / special promotion card
- frequent diner
- gift card
- membership card
- service program card
- data card
- grocery store card / big box store card
- frequent shopper / shopping rewards card
- health card / hospital card / medical card
- hotel keycard / security card
- library card
- phone card
- retail gift card
- beauty salon / spa services gift card
- vacation package gift card / tourism card / travel card
- movie rental card / video game rental card / frequent movie watcher card
and many more applications. |
